Review No.13. Jack Daniel’s Old No.7

As with the Johnnie Walker Black Label, this is another high profile brand but from the US.  Jack Daniel’s make a point of distinguishing themselves from bourbon to stand out from the crowd, in my opinion.  The reason it is not classed as bourbon is because there is a point within their production process where they filter their spirit through charcoal chips, this process is otherwise known as the Lincoln County Process and is thought to be widely adopted by other distilleries in Tennessee.  Anyway, onto the flavours.


Whisky: Jack Daniel’s Old No.7 Tennessee Whiskey, 40% vol.

Nose: Honey, apples, toffee, caramel, brown sugar, leather, smoke, alcohol

Taste: Toffee, caramel and brown sugar, syrup, cinnamon, oak

Finish: Medium, oak and spice

Score: 2

Summary: This is a very sweet whiskey in my books.  There is something different to this than other bourbons at the lower end of the price scale and I think it the lack of vanilla.  This is not a bad thing as there are a other sweet flavours that are pleasant but eventually becomes overpowering.  Mixing with cola just brings out even more sugary sweetness.  There is some subtle smoke and spice to this and it is a shame that there isn’t room for these flavours to play more of role.  I enjoy this with ice as it tempers the sweetness which makes it a great session whiskey for me.


Scoring scale: My scores reflect a balance of the overall experience, availability and cost for a whisky,

1 – not to my preference

2 – tastes fine but does not excite me

3 – more to my liking and would revisit occasionally

4 – very much to my liking and would consider as a regular feature on my whisky shelf

5 – permanent feature on my whisky shelf


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One Comment

  • Toby Field

    For me, this whiskey is one that encourages you to mix. It’s a drink that is so unique that its character carries through with whatever you mix it with unlike some that get completely lost when mixed. I couldn’t find the sweetness and vanilla pushing through enough but it’s so interesting on the nose with that sour flat cola aroma. The peppery spice is strong on the palate and the finish. For me, it’s a 1 neat and 5 for cocktails.