The Flavour Chase

I have mentioned a few times that you should not take regional descriptors of whisky flavours too seriously.  Glen Garioch 12 and 15 year old provide an excellent example of…

Before I really got into whisky, my spend on liquor was mainly split between blends (mainly Jameson) and bourbons (mainly Jim Beam).  Nowadays, as I discover more and more whiskies…

Whisky is big in India and in Indian culture, perhaps to an unhealthy extent.  If you have been, or ever go to India, you will notice that blended whisky is…

When I think of scotch whisky from a business perspective the name Diageo comes to mind.  I believe they contribute 30% towards the total output of the scotch market and…

This is probably the most recognised bottle across the world.  Heavily marketed by Diageo, who are a large multinational corporation with its footprint in almost every drinks category going. I…